Be it breakfast, lunch or dinner - Mother’s Day has always been a busy time for restaurants. Why? Because families are all about doing something special and memorable with their loved ones. 

Mother’s Day happens once a year, so don’t wait until it’s too late and organise something special for your customers this Mother’s Day!

Promote a special Mother’s Day menu or dishes just for the special day. You could also include a complementary glass of champagne or a free dessert for all the mums. This could be the driving incentive that would make customers choose your business over your competition!

 Create a special Mother’s Day atmosphere by adding decorations such as flowers or pink serviettes on the tables. A gift such as flowers, chocolates or a free return meal for the mum is also a great way to create a fantastic atmosphere and have your customers coming back for more.

Mother’s Day is about making all the mums in the family feel special, appreciated and loved! Families going out for that special meal are likely to bring their young children along, so businesses need to be prepared. Having fun, child-friendly activities could set your business apart from the rest.

- Have a special kids menu on the day
- Have an activities corner, or if limited for space, have pencils and cards ready so kids can make a card for their mum whilst waiting for food

Adding activities like these can make dining out with the kids less stressful, and lets the mums and kids be together on Mother’s Day.

- Organise in-store posters so passers-by can get all the information they need, and come back to your restaurant on Mother’s Day! 

- Use social media to promote the special menu, free gifts or discounts that your business will be offering. You could also create an online competition with the winner receiving a free meal or discount. 

- Email campaigns are a great way to involve and entice the regulars. Promote your Mother’s Day discounts, specials, table bookings and more!

Every business will be vying to get customers' attention this Mother’s Day. So what will you be doing to make your business stand out?